But now, because of global trade agreements like the North American Free Trade Agreement (NAFTA), many nations are more welcoming to companies that want to sell their goods anywhere on earth without facing tariffs and other barriers. This makes shipping tires more accessible than ever, and so should your international marketing strategies accordingly.
Few simple tips and tricks are:
Be flexible regarding currency.
One of the biggest challenges companies face when marketing their products abroad is managing the exchange rate between their company’s local currency and the local currency that their target market uses. Traditionally, this was a significant challenge because companies were expected to pay for their products in local currency. But with the advent of the internet, this became less of an issue thanks to the ability of companies to store their customer data in various currencies and then quickly switch between them at will. This flexibility has led to one of the most reliable ways to market tires online — the free trade agreement known as the European Union. Companies from all over the world who sell goods in the EU can visit their nearest customs office to ship their goods in any currency and receive the same treatment back in their home market.
Use a freight forwarder.
Another helpful way to ship tires is through a freight forwarder. Freight forwarders aren’t brokers; instead, they link customers and suppliers so that manufacturers can ship goods anywhere in the world and get them promptly received and transferred to their destination. There are many good ones out there, and they don’t charge a cent for their services. So how do you choose the right one for your business? First, find a trustworthy freight forwarder. Choose a freight forwarder with a track record of serving companies with quality services and low rates. Next, find out what goods your business offers and check if the right one can service your needs.
Offer quality tires at low prices.
You might have heard that you can save an incredible $1000 off the retail price of new tires by ordering them online. But is that the best experience for your customers? After all, most customers will probably want to discuss their tire order with you first, and ordering online can seem a bit intimidating. After all, they’re probably dealing with someone they’ve never met before — someone who may or may not be trustworthy. What you should instead do is offer quality tires at competitive prices. This way, no customer will feel like they are being sold a “second-rate product” and will be more likely to go with your brand in the first place.
Find your target market.
Once you’ve chosen the correct manufacturer, the next step is to find your target market. This means understanding your customers’ travel habits and what they do or do not want. This helps you tailor your marketing strategy to fit the right audience. For example, if you sell winter sports gear, you’ll want to know what kinds of skiers and snowboarders your customer base is. After all, they may be interested in buying your merchandise to keep them warm when they’re out on the slopes or trails.
Track your shipments and be mess-free
When you’re first starting, you may find it challenging to track your shipments. This is good because it means you’re actively working toward making your business successful. This will help you keep your business’s shipping costs low and ensure that your customer’s gear arrives undamaged. You should also track your shipping costs and ensure they’re marked as low as possible. This way, you can minimize any “excessive” shipping fees that you might incur. Many companies now require a minimum order of $1000 to justify the cost of shipping goods in the first place. But to avoid any unnecessary bureaucratic hassles, you can ignore this rule and ship as little as you can afford to save on each package.
Conclusion
The internet has made it easier than ever to sell and buy products. But, as with anything, it’s not always easy. You can do a few things to make it easier, like choosing a freight forwarder that’s friendly to companies like yours. There’s no point in moving your business to a new location if it means dealing with new challenges and business opportunities. Every business needs to adapt to the new conditions and challenges in the marketplace.
